FLORET ONLINE
WORKSHOP
A POWERFUL EXERCISE
HELPING YOU GET CLEAR ON WHAT'S POSSIBLE
FLORET ONLINE WORKSHOP COURSE OUTLINE
SIX COMPREHENSIVE MODULES DIG DEEP INTO SMALL-SCALE FLOWER PRODUCTION
GETTING CLEAR
Module 1:Â Take a behind-the-scenes tour of Floret. Discover potential sales outlets and learn about various seasonal flower business models for inspiration. Learn key steps to successful goal setting and how to build a business around your strengths. Get expert tips from successful farmer-florists in various climate regions.
PLANNING THE FARM
Module 2:Â Learn key strategies to design a productive and profitable cut flower garden or small-scale flower farm. Learn to plan and manage annual tasks without overwhelm. Learn the secrets to succession planting and variety selection in order to have a continuous harvest of blooms throughout the growing season.
GETTINGÂ A GOOD START
Module 3: Learn the essentials of producing top-quality cut flowers using time-tested, organic growing techniques. Dig deep into seed starting, soil preparation, fertility, plant propagation, specialty crops, and specialty bulbs. Discover growing techniques to increase production and efficiency on a small scale.
GET GROWING
Module 4: Learn essential strategies for efficient transplanting, weed prevention, and flower support systems. Get step-by-step tutorials on everything from a basic irrigation set-up to season extension through the use of low tunnels. Get Floret’s list of recommended supplies, tools, and gear needed to grow and harvest beautiful blooms.
SALES &Â MARKETING
Module 5:Â Learn how to effectively price, market, and sell your flowers with confidence. Understand and evaluate the various sales channels and value-added opportunities for your flowers to decide which is the right fit for you. Learn essential techniques to attract and retain customers on your website and using social media.
CARING FOR CUT FLOWERS
Module 6: Discover how to get the longest vase life out of your farm flowers. Utilize Floret’s time-saving techniques to harvest, assemble, and package bouquets and bunches beautifully and efficiently. Learn key concepts related to proper stage of harvest and postharvest handling and care.
WORKSHOP FEATURES
LEARN MORE ABOUT WHAT'S INCLUDED IN THIS COMPREHENSIVE COURSE
We’ll show you step by step how to grow, harvest, and sell beautiful cut flowers in your backyard or on a small plot. In the workshop, filmed over an entire growing season, you’ll learn the key strategies, systems, and techniques used to build Floret’s thriving, profitable flower business on a tiny 2-acre property.
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Join flower lovers from around the world who have created abundant cutting gardens, launched successful flower businesses, and discovered the joy of growing and sharing seasonal blooms. This comprehensive workshop includes more than 150 instructional videos, a beautiful 290-page printed course book, a sample ÂĽ-acre cutting garden plan, Q&A sessions with Erin and Jill, support from fellow flower growers around the globe via the Floret Learning Community, and so much more.
IS THE WORKSHOP RIGHT FOR ME?
MORE DETAILS ABOUT THE FLORET WORKSHOP
The Floret Online Workshop is suitable for all skill levels. We’ve had students with varying degrees of farming and gardening experience complete the course, including many with no experience at all.Â
Students from more than 50 different countries, in a diverse range of climates, have successfully completed our course and gone on to build thriving gardens and flower-based businesses all around the world. The workshop covers the fundamentals of growing flowers on a small scale and includes core principles that can be easily tailored to any climate, growing space, or situation. Â
Since the workshop is hosted online you may take it at your own pace, at the time that is most convenient for your schedule. You'll have lifetime access to the material, as well as access to any future updates, so you can always revisit a lesson when questions arise about a specific topic.
FLORET ONLINE WORKSHOP
DIG DEEP INTO GROWING FLOWERS ON A SMALL SCALE
