FLOWER ARRANGING
WORKSHOP
THE WHY BEHIND THE COURSE
LEARNĀ THE BACKSTORY OF THE WORKSHOP
Registration for Floretās Flower Arranging Workshop is open now through Friday, March 6, at 5 p.m. PST. Learn more about the course below.
FLOWER ARRANGING COURSE OUTLINE
TEN COMPREHENSIVE MODULES DIG DEEP INTO SEASONAL FLOWER DESIGN
MODULEĀ 1
Welcome to Floret
Ā Take a behind-the-scenes tour of Floretās design studio and cutting garden. Learn about Erinās journey with flowers and discover the importance of developing a regular creative practice.
MODULEĀ 2
Sourcing & Caring for Cut Flowers
Explore different flower sourcing options. Master essential techniques for harvesting and caring for cut flowers to maximize vase life, conditioning flowers, and storing them long term.
Ā
MODULEĀ 3
Design Fundamentals
Understand the fundamentals of natural floral design, including essential tools, foam-free mechanics, vessel choice, and proper ingredient selection. Learn how to make lush, loose, garden-style arrangements that stay in place and last.
Ā
MODULEĀ 4
Understanding Color
Ā Approach color through the lens of nature and discover unexpected ingredients that will take your designs to the next level. Learn how to combine different colors to create beautiful, cohesive designs.
Ā
MODULEĀ 5
Everyday Flowers
Master six essential arrangement styles that youāll come back to time and again. Learn to create simple vignettes, en masse arrangements, posies, hand-tied market bouquets, and different wrapping presentations.
Ā
MODULEĀ 6
Wedding & Event Flowers
Learn key techniques for wedding and event work, including two styles of bridal bouquets and how to wrap them, a lush centerpiece, a grand statement piece, and wearable flowers, including boutonnieres, corsages, and flower crowns.
Ā
MODULEĀ 7
Time Management & Efficiency
Discover proven systems and processes that reduce stress and maximize productivity. Learn how to develop an event timeline, streamline bouquet production to save time, properly package and transport finished arrangements, and be prepared for any situation with a well-stocked event emergency kit.
Ā
MODULEĀ 8
Flower Photography
Master techniques to beautifully capture your bouquets and arrangements to build a portfolio that attracts your ideal clients. Understand natural lighting, composition, simple styling techniques, and go-to props for showcasing your work. Explore photography gear to learn whatās right for your situation.
Ā
MODULEĀ 9
Business & Marketing
Gain an understanding of small business basics to get started on the right foot. Learn how to effectively tell your story and market your services through a professional-looking website and on social media. Understand the different sales channels and business models available to choose whatās best for you. Learn how to fairly and profitably price your work, while also educating clients about the value of local flowers.
Ā
MODULEĀ 10
Designer Profiles
Find inspiration and insights from in-depth interviews with leading floral designers. Tour their studios, learn about their creative practices, and hear their sage advice firsthand. Featured designers include Ariella Chezar, Frances Palmer, Tanya Barbariol, Milli Proust, Rachel Siegfried, Emily Avenson, and Hannah Muller.
Ā
WORKSHOP FEATURES
LEARN MORE ABOUT WHAT'S INCLUDED IN THIS COMPREHENSIVE COURSE
In Floretās Flower Arranging Workshop, New York Times bestselling authors Erin Benzakein and Jill Jorgensen share their time-tested approach to creating beautiful garden-style arrangements. Through detailed how-to video tutorials filmed in the garden and the studio, youāll learn the essential techniques, design fundamentals, and tried-and-true processes that were the foundation of Floretās wedding and event business and wildly successful workshop series.Ā
This comprehensive course includes more than 70 instructional videos, a beautiful, complimentaryĀ 220-page printed course book, sample contracts, flower pricing guides, client communication templates, Q&A sessions with Erin and Jill, a private online community where you can connect with fellow floral designers, and so much more.
IS THE WORKSHOP RIGHT FOR ME?
MORE DETAILS ABOUT THE FLORET FLOWER ARRANGING WORKSHOPĀ
Floretās Flower Arranging Workshop is geared towards:
- Flower farmers wanting to add weddings, events, and other floral design services to their offerings
- Beginning and intermediate flower arrangers wanting to expand their skill set and build their confidence
- Floral designers and farmer-florists who want to increase their efficiency and streamline their processes
- Those wanting to explore teaching in-person flower arranging classes and workshops
- Designers wanting to incorporate seasonal flowers into their workĀ
- Those looking to learn how to better manage client expectations, communicate more effectively, and establish fair and profitable pricing
- Dreamers wanting to start a floral-based business
- Anyone looking to bring more joy, beauty, and creativity into their life through flowers
With lifetime access to the course content, you can return to key lessons and resources whenever you need them, submit questions for future Q&A sessions with Erin and Jill, and stay connected with fellow students around the world in the learning community. Students will receive any new videos, worksheets, tools, and course book additions at no extra cost. Your one-time investment in the Flower Arranging Workshop will continue to add value season after season as you build skills, gain confidence, and become part of our thriving flower community.
WORKSHOP REGISTRATION CLOSES IN
LEARN THE SKILLS TO CREATE STUNNING SEASONAL ARRANGEMENTS & BUILD A FLORAL BUSINESS
00
DAYS
00
HOURS
00
MINS
00
SECS
JOINĀ THE COURSE
CHOOSE THE PLAN THAT'S RIGHT FOR YOU
